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c0lo [soylentnews.org] writes:

An interesting conspiracy theory [businessinsider.com] on Business Insider:

A Business Insider reader claiming to be a former ad tech executive at a really huge, well-known news publisher then sent me a fascinating email, in which he claimed that ad tech companies deliberately serve ads slowly because everyone makes more money that way.

Basically, his theory is, when a readers clicks to read a story, the page calls for bids from advertisers on the ad space available. This bidding is supposed to take place in a few milliseconds. But, my correspondent says, ad tech companies hold open the bids much, much longer, so more bids come in, driving up the price

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