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Phoenix666 [soylentnews.org] writes:

[translation mine] The deal is official [spiegel.de]: NBC Universal has invested $200 million in the website "Buzzfeed." The roughly 180 million Euro is a a stock transaction and should clear the way to a strategic partnership, according to the companies.

"Buzzfeed" and NBC Universal want among other things to cooperate on reporting for the 2016 Olympic Games. The broadcaster NBC holds the rights to coverage for the Olympics in the USA. To the media group also belongs a Hollywood studio, that recently produced box office hits like "Jurassic World" and "Minions." NBC Universal is itself owned by the American cable giant Comcast.
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In the past weeks NBC Universal has also invested $200 million in the online media company Vox, to which the blog "Re/code" and the tech website "The Verge" belong. The deal awarded Vox shares valued at $1.1 billion.

Traditional media companies have merged with online media before, such as the Time-Warner/AOL deal and News Corporation's acquisition of MySpace. Can it work this time, or are the cultures of the two realms fundamentally incompatible?

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