SoylentNews

Phoenix666 [soylentnews.org] writes:

the [Apple] team that has been working on an electric car (possibly self-driving) under the codename 'Titan' has made enough progress [treehugger.com] for the company to give the project "committed" status, with a target shipping date of 2019 (which isn't exactly the same thing as a commercialization date in Apple jargon, so the actually launch could be later).
...
The size of the team working on the 'Titan' EV was apparently increased from 600 people to 1,800, which is a lot. It's also telling that Apple has been poaching many Tesla employees lately (and vice versa). You'd think that if Apple couldn't show these people - especially the higher level employees - something really promising to convince them to come over, they would stick with Tesla, a company that is doing many exciting things and not exactly what you'd think of when you think of employee-retention challenges...

The traditional view is that competition would be bad for Tesla, but in this case competition might benefit both by accelerating the conversion from gas-powered cars to EVs.

Original Submission