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Phoenix666 [soylentnews.org] writes:

Bigorexia can affect men and women [dailymail.co.uk], but one expert suggested many cases go unreported.

Rob Willson, chair of the Body Dysmorphic Disorder Foundation, said: 'We know about 10 per cent of men in the gym may have muscle dysmorphia.'
...
'Muscle dysmorphia is a preoccupation with the idea that one isn't big enough, isn't muscular enough,' he told BBC journalists.
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Mr Willson said men are increasingly conditioned to think that they need to look a certain way if they want to feel successful, powerful and attractive.

'We're seeing an increased pressure on men to look muscular, create a "V" shape and have a six pack,' he added.
...
The NHS (National Health Service) states body dysmorphic disorder (BDD), an umbrella term which includes muscle dysmorphia, may be genetic or caused by a chemical imbalance in the brain.

Life experiences may also be a factor, with bigorexia possibly more common in people who were bullied or abused as a child.

Why would this trend tick up now rather than in decades past when macho male archtypes were more prevalent in media?

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