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BlackBerry CEO Won’t Commit to BB10 Devices, Hints at Leaving Handset Market

Accepted submission by Phoenix666 at 2015-10-09 13:33:05
Mobile

BlackBerry is interesting again [arstechnica.com]. The company has finally given in to the mobile OS duopoly and is gearing up to launch its first-ever Android device, the BlackBerry Priv. A change like this is huge for the company, and, naturally, there are a lot of questions about what an Android phone means for the future of BlackBerry. The company's CEO, John Chen, was recently interviewed at Vox's "Code Mobile" conference. There is no video of the interview yet, so all of our quotes come from The Verge's liveblog of the event.

Chen was, of course, asked about the future of BlackBerry and what the company's first Android phone means for the company. "Android in enterprise is a very underserved space," he said. "With our connection, our accounts, our knowhow, it has expanded our servable market. I love BB10 and I win in the very high-end there. But the very high-end is not big. In order to make money in the handset business, I need to expand that pie."

Saying that the switch to Android is about selling phones is also a bit of an admission that most of the public doesn't want a device with the BlackBerry OS. That's a pretty obvious thing to say about an operating system with a 0.3% market share but still good to hear from the CEO.

Blackberry is still the preferred device in Washington DC and the political class, and seems popular in finance, too.


Original Submission