A new law in Mississippi(1) makes it illegal to refer to plant and cell-culture based patties as 'burgers'.
The law would also prohibit the use of "burger" or "dog" in relation to vat-grown, cell-based food, which is made of meat. The statute reserves these appelations for foodstuffs derived from "slaughtered livestock."
The law has naturally been challenged by parties such as the Good Food Institute and the American Civil Liberties Union among others. In a nutshell
The contention on the meat industry side is:
Mike McCormick, president of the Mississippi Farm Bureau Federation: "This bill will protect our cattle farmers from having to compete with products not harvested from an animal."
The contention on the other side is:
"There's nothing misleading about the name of a veggie burger, or vegan hot dog, or seitan bacon," Almy, a lawyer on the Missouri case, told me. "The packages clearly disclose that this is plant-based food that has the taste or texture of this familiar food."
A typical American would likely fall somewhere between these two views.
I fully understand (and at times enjoy) 'veggie burgers', however I had to look up 'seitan bacon' (FYI - a traditional Japanese wheat based food that is meat-like) and would not have known what it was at a glance (does super-seitan bacon go to 9000 calories?)
So where do patrons of Soylent Words-Related-to-Current-Happenings fall on this one?
(1) - Note TFA bounces between Missouri and Mississippi actions. There are similar labeling laws in both states. SB 627 in Missouri and SB 2922 in Mississippi.
Related: U.S. Cattlemen's Association Wants an Official Definition of "Meat"
Regulation Coming to Lab-Grown Meat
I could see why they might worry about confusion... if places did indeed list their veggie burgers as veggie burgers, there's no confusion. But, I've been to several restaurants recently that now among their several burgers list the Impossible Burger as an option, with nothing obvious indicating that this is a veggie burger.
If you don't know what the "Impossible Burger" is, you have clearly beaten the marketing campaign to interfere with your reasoning process. You're more dangerous to capitalists than Jesus (and worse, not a target market). Serving you an incorrect menu item is the least of their worries.
You're more dangerous to capitalists than Jesus (and worse, not a target market).
Are you sure about that? He'll pay twice as much for something without knowing any reason to, expect that it's priced twice as high. Sounds like a good target market to me.