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Keurig, Maker of K-cup Coffee Pods, Sold for $13.9 Billion
Keurig Green Mountain has been sold to JAB Holding for $13.9 billion [bbc.com]:
The deal will make JAB the biggest player in the North American single-serve coffee pod market. "Keurig Green Mountain represents a major step forward in the creation of our global coffee platform," said JAB chairman Bart Becht, in a statement.
JAB has invested heavily in the US coffee market. It bought Caribou Coffee Co and Peet's Coffee & Tea in 2012 and formed a joint venture between coffeemakers DE Master Blenders and Mondelez International in July.
Keurig will continue to operate as an independent company after the purchase. Coca-Cola - Keurig's biggest investors- voiced its support for the deal in a statement. Coca-Cola will take a 17.4% stake in the new private company.
[...] Despite the higher cost of a single-serve coffee pod compared to a cup of filter coffee, the popularity of the machines continues to grow globally. According to Euromonitor International over the next three to five years, sales of single serve coffee pods are expected to grow by 5% in the US, 10% in Canada and 8% in Mexico. The research firm said the coffee pod business already accounts for 40% of the $15bn global coffee market.
Related: DRM: Coming to a Coffee Maker Near You [soylentnews.org]
Keurig DRM Cracked By Competitors [soylentnews.org]
Keurig Cup DRM Cracked [soylentnews.org]
How much coffee do you drink each day? [soylentnews.org]
