Facebook has launched its own video game streaming hub. Facebook.gg, which launched on Thursday, will compete directly with popular platforms like Twitch and Mixer.
It's part of the social media site's continued efforts to become a destination for video content. The new service suggests streams based on who individual users follow, and highlights content chosen by Facebook.
Instagram is gunning for YouTube with a plan to allow longer-form video, according to the owner of an influencer network whose clients have talked with the Facebook-owned company, as well as numerous media reports.
Allowing long video could help Instagram court social media stars and their millions of fans to use its platform as their primary online home, instead of relying on YouTube, where many have fewer followers. And when the users move, so will the marketers, meaning Facebook stands to gain advertising revenue at Google-owned YouTube's expense.
[...] The news of the Facebook-owned platform embracing longer videos was first reported by The Wall Street Journal [wsj.com], which said Instagram would soon allow users to upload videos up to 60 minutes to their profiles. TechCrunch [techcrunch.com] added on Thursday that Instagram was talking to social media influencers and publishers to create shows for an upcoming section for dedicated-to-video content, similar to Snapchat Discover.