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The Oatmeal raisin' $8.7M for Exploding Kittens

Accepted submission by JoeMerchant at 2018-06-21 17:07:37 from the You can Kickstarter too. dept.
Techonomics

This isn't so much a shameless plug for an irreverent fluff piece [explodingkittens.com] of 2015 marketing done successfully as it is a platform to discuss topics related to internet marketing, price points, successful fundraisers [kickstarter.com] and the long tail of failed attempts and outright scams [digitaltrends.com] found on crowdfunding sites like Indiegogo and Kickstarter.

"Exploding Kittens," a party card game co-created by internet cartoonist Matthew Inman, better known as "The Oatmeal," raised $8,782,571 in early 2015. At the time, it was the fastest-funded Kickstarter of all time. The game has since released for smartphones, and the team has released more games, like "You've Got Crabs."

I find it interesting that this recent retrospective [businessinsider.com] look at successful Kickstarter campaigns is heavy on the games and even movies, closely matching the number of physical products like the Pebble smartwatch and the Coolest Cooler [coolest.com].

Gotta give a shout out to:

"LeVar Burton Kids Skybrary" after Burton, the show's host, lost the rights to the "Reading Rainbow" brand.


Original Submission