Aral Balkan has a blog post about taking small steps to end surveillance capitalism [ar.al]. In particular he focuses on the need for federated services. He points out that the move to re-decentralize the WWW is difficult and needs to start at the beginning, using a comparison of Apple's original computers to their latest generation of tablets as an illustration.
Five years ago, when I decided to devote myself to tackling the problem of surveillance capitalism, it was clear what we needed: convenient and beautiful ethical everyday things that provide seamless experiences1 on fully free-as-in-freedom stacks.
This is as true today as it was then and it will remain so. The only way to compete with unethical products built by organisations that have control over hardware + software + services is to create ethical organisations that have control over hardware + software + services and thus have at least the possibility to craft competitive experiences. We remove our eyes from this goal at our peril.
Earlier on SN:
Tim Berners-Lee Launches Inrupt, Aims to Create a Decentralized Web [soylentnews.org]