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Phoenix666 [soylentnews.org] writes:

ScienceDaily [sciencedaily.com]:

Gen Z are the new kids on the block. As a cohort of 5 million people born between 1995-2015 encompassing 20 percent of the Australian population and 2 billion people globally -- they're consumers to be reckoned with.

New research by the University of Sydney and Curtin University to published on 8 September in Frontiers in Nutrition, found that, despite having a great concern for the environment and animal welfare, 72 percent of Generation Z were not ready to accept cultured meat -- defined in the survey as a lab-grown meat alternative produced by in-vitro cell cultures of animal cells, instead of from slaughtered animals.

However, despite their lack of enthusiasm for the new meat alternative, 41 percent believed it could be a viable nutritional source because of the need to transition to more sustainable food options and improve animal welfare.

9 percent rejected cultured meat but accepted eating insects.

Original Submission