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McDonald's unveils McPlant line, which includes meatless patty co-created by Beyond Meat
McDonald's will test a meat-free burger in several markets next year as it adds plant-based menu offerings, which it has coined "McPlant."
International President Ian Borden said that McPlant was created "by McDonald's and for McDonald's." Borden said that the McPlant line could also include chicken substitutes.
McDonald's has not yet disclosed the supplier for the line. A company spokesperson declined to identify their supplier but said that McDonald's will not be manufacturing the products.
But a spokesperson for Beyond Meat said in a statement to CNBC that the company co-created the plant-based patty that will be available as part of the McPlant line. Shares of Beyond rose as much as 4% in afternoon trading after falling as much as 6% earlier on Monday. The stock, which was briefly halted for volatility in both morning and afternoon trading, is currently down less than 1%.
See also: Beyond Meat shares rise on news that it collaborated with McDonald's on the McPlant options
Beyond Meat earnings miss big on declining food service and consumer demand
Beyond Meat's partnership with McDonald's to develop the McPlant burger wasn't enough to keep shares from collapsing after the company posted third-quarter earnings that fell far below analysts' expectations.
The big miss sent shares tumbling nearly 29% in after markets closed Monday after reporting it generated $94.4 million in revenues and a loss of 28 cents per share versus the $132.8 million in revenue and 5 cents per share loss that analysts had expected.
Previously: Meatless "Beyond Burgers" Come to Fast Food Restaurants
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products
Plant-Based "Impossible Burger" Coming to Every Burger King Location
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Bot Orders $18,752 of McSundaes Every 30 Minutes to Find If Machines are Working
(Score: 3, Interesting) by JoeMerchant on Tuesday November 10 2020, @08:15PM (18 children)
Chicken Nuggets that contain unrecognizable chicken related products. Why not McPlant "burgers" with no meat?
1991, my first trip from the South to California - was offered a "veggie burger" but declined, who would want a burger with veggies on it, I thought. I literally could not conceive of someone selling a "burger" where the patty was made of vegetables.
🌻🌻🌻 [google.com]
(Score: 2) by takyon on Tuesday November 10 2020, @08:25PM (3 children)
https://vegnews.com/2019/6/tyson-debuts-plant-based-chicken-nuggets-made-with-egg [vegnews.com]
https://www.perdue.com/products/perdue-chicken-plus-chicken-breast-vegetable-dino-nuggets-22-oz/80700/ [perdue.com]
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 2) by JoeMerchant on Tuesday November 10 2020, @08:35PM (2 children)
When the right to a dignified life extends beyond man and mammals, to the birds... Perdue and Tyson are going to owe quadrillions in damages and reparations.
🌻🌻🌻 [google.com]
(Score: 3, Funny) by krishnoid on Tuesday November 10 2020, @09:27PM
They can seize their accounts, but it's hard to collect from people into perpetuity after the cloned ancestors and their descendents [pbs.org] figure out what's up and exact revenge. They are rather clever girls, after all.
(Score: 0) by Anonymous Coward on Thursday November 12 2020, @02:29AM
Don't worry - the animals will have their recognition in time: https://pbfcomics.com/comics/amends/ [pbfcomics.com]
(Score: 4, Insightful) by Thexalon on Tuesday November 10 2020, @08:37PM (5 children)
As someone who eats a mostly vegetarian diet: Non-meat burgers aren't my first choice, and the best ones don't try to taste like meat, but they're usually reasonably tasty.
For example, black bean burgers are pretty easy to make from scratch if you like doing that (basic ingredients: The beans, an egg, and some bread crumbs to help it all hold together, plus whatever veggies and spices you want to add) and with the right sort of spices will taste a bit like chili or a burrito in burger form. If you're ever curious enough to try them, your grocery store or even Walmart probably has a variety of flavors in the frozen foods section for about $3-5 that are ridiculously simple to prepare (microwave them, or fry them up in a pan, or put them on the grill), and you'll also sometimes find them on the menu at bar-&-grilles.
"Think of how stupid the average person is. Then realize half of 'em are stupider than that." - George Carlin
(Score: 2) by JoeMerchant on Tuesday November 10 2020, @08:42PM
Oh, my horizons have expanded in the last 30 years. I can even imagine that some people willingly eat vegetarian now.
Still can't imagine who would ever pass up a plate of beef brisket burnt ends.
🌻🌻🌻 [google.com]
(Score: 2) by Subsentient on Tuesday November 10 2020, @09:19PM
I've been fully vegetarian since I was 17, I'm 25 now. They have a lot of good burger patties from Boca nowadays, and the prices are going down. I buy the spicy fake chicken patties and eat them like jumbo chicken nuggets. They're really good.
"It is no measure of health to be well adjusted to a profoundly sick society." -Jiddu Krishnamurti
(Score: 0) by Anonymous Coward on Tuesday November 10 2020, @09:23PM
Black bean burgers are great! I like millet patties as well.
(Score: 0) by Anonymous Coward on Wednesday November 11 2020, @02:04AM
Every few years, I would try all of the veggie burgers in the local supermarket that attempt to mimic the taste of real meat. They were always awful, to the point that I usually spit out the first bite and threw the whole thing in the trash. But Beyond Meat and Impossible Foods genuinely cracked the code. I have a slight preference for the Impossible Foods beef substitute, but I can eat either one without any sense that I'm missing out by passing up real beef. Their fake meat tastes as good or better when compared to anything I've had at Five Guys, Steak'N'Shake and In'N'Out burger, plus most diners and family restaurants.
So if you haven't tried them, then I suggest it. In addition to their burgers, I use the Impossible Foods and Beyond Meat ground beef substitutes in chili, pasta dishes, and tacos and find it every bit as good as the bison and organic ground beef from grass fed cattle that I get otherwise.
On the other hand, the Beyond Meat chicken and sausage meat substitutes still, in my arrogant opinion, taste awful. And the Beyond Meat and Impossible Foods products are painfully expensive, averaging more than $8/pound most of the time. It's still only for wealthy people, I can get edible if not delicious ground beef for $3.50/pound.
(Score: 2) by Freeman on Wednesday November 11 2020, @05:30PM
The Black Bean burger at "Mooyah!" is very tasty, my wife says their meat is good too. Their Milkshakes do something bad to my gut, maybe too much fat in them or a slight sensitivity to dairy. The real reason I stopped going, it a bit expensive for a burger and they stopped carrying their pre-mixed lemonade-tea. Doing your own Lemonade+Tea from the drink station, just isn't the same.
Super good Mooyah! burger: (Though a bit messy.)
Ice Burger (Lettuce Wrapped, instead of Bread)
Black Bean Burger
Cheddar Cheese
Avocado
Cholula
Grilled Onions
Mayonnaise
Tomatoes
Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"
(Score: 3, Insightful) by Anonymous Coward on Tuesday November 10 2020, @08:45PM
I really wish instead of vegie burger monstrosities, they just popularized portabella sandwiches. Not really pretending to be a "Burger" but be its own thing. Instead we get foodite horrors. What is foodite? Glad you asked, I made this term up years ago when I stopped eating processed food. Here is how I view this type of thing:
1) find the lowest quality and cheapest protein source that:
a) legally qualifies as food.
b) legally qualifies to be called whatever you want the end product to be.
2) Add as much filler as you can and still have the end product:
a) legally qualify as food.
b) legally qualify to be called whatever you want the end product to be.
3) now you add some or all of the following to fix the terrible taste:
a) Salt, everything needs more salt
b) Sugar, it is addictive and HFCS can be added to anything.
c) Fat of some sort
d) MSG
e) some flavoring
4) Now it is time to add some coloring and binders to fix up color and texture.
5) Slap that slop in a mold and wait for it to set.
MMMMMHHHH... Foodite. Served fresh* at McDonalds.
* Foodite is always fresh, bacteria probably won't eat and if they do we can add preservatives too.
(Score: 4, Insightful) by corey on Tuesday November 10 2020, @08:55PM (3 children)
(Score: 2, Insightful) by Subsentient on Tuesday November 10 2020, @09:26PM (1 child)
Wow, I love that. I'm stealing it. It has been assimilated into my consciousness. Resistance is futile.
"It is no measure of health to be well adjusted to a profoundly sick society." -Jiddu Krishnamurti
(Score: 0) by Anonymous Coward on Wednesday November 11 2020, @08:35PM
the fuck is this Insightful? Funny maybe
(Score: 2) by JoeMerchant on Tuesday November 10 2020, @09:32PM
Don't forget low cost fats.
🌻🌻🌻 [google.com]
(Score: 1) by fustakrakich on Tuesday November 10 2020, @10:24PM (2 children)
I don't want meatless meat. I want cultured (lab grown) meat. Something that is meat
La politica e i criminali sono la stessa cosa..
(Score: 2) by PartTimeZombie on Tuesday November 10 2020, @10:38PM (1 child)
I want that too. It could also be better for the environment, if it is done right.
(Score: 2) by JoeMerchant on Wednesday November 11 2020, @02:47AM
I want that done right - we're decades away.
It will probably be a merger between factory farms and lab grown tech that eventually gets it right.
🌻🌻🌻 [google.com]