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Microsoft pulls AI-generated article recommending Ottawa Food Bank to tourists

Accepted submission by dw861 at 2023-08-18 15:23:44
/dev/random

As reported by The Verge
https://www.theverge.com/2023/8/17/23836287/microsoft-ai-recommends-ottawa-food-bank-tourist-destination [theverge.com]

and

the Canadian Broadcasting Corporation
https://www.cbc.ca/news/canada/ottawa/artificial-intelligence-microsoft-travel-ottawa-food-bank-1.6940356 [www.cbc.ca]

In 2020 Microsoft laid off dozens of journalists, in a move to rely on artificial intelligence. Those journalists were responsible for selecting content for Microsoft platforms, including MSN and the Edge browser. A recent tourism article now reminds us of that earlier business decision.

Published last week and titled "Headed to Ottawa? Here's what you shouldn't miss!" the article listed 15 must-see attractions for visitors to the Canadian capital. Microsoft has since removed the article that advised tourists to visit the "beautiful" Ottawa Food Bank on an empty stomach. That appears to be an out-of-context rewrite of a paragraph on the food bank's website. "Life is challenging enough," it says. "Imagine facing it on an empty stomach."

The remainder of the must-see list was rife with errors. It featured a photo of the Rideau River in an entry about the Rideau Canal, and a photo of the Rideau Canal in an entry about Parc Omega near Montebello, Quebec. It advised tourists to enjoy the pristine grass of "Parliament Hills."

The article carried the byline "Microsoft Travel." There is nothing on the page that identifies it as the product of AI. Microsoft did not immediately respond to a request for comment on how the article was generated. While now removed, it is still available via the Internet Archive.
https://web.archive.org/web/20230814223742/https://www.msn.com/en-gb/lifestyle/travel/headed-to-ottawa-here-s-what-you-shouldn-t-miss/ar-AA1faajY [archive.org]


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