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takyon writes:

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law

Original Submission

1. "takyon" - https://soylentnews.org/~takyon/
2. "Impossible CEO says it can make a meat 'unlike anything that you've had before'" - https://www.theverge.com/2020/3/24/21192336/impossible-foods-ceo-interview-vergecast-podcast-plant-based-meat
3. "Nielsen report" - https://www.npr.org/2020/03/20/818995256/americas-shopping-list-here-s-what-we-re-buying-the-most
4. "Impossible Foods" - https://www.theverge.com/2020/1/6/21047100/impossible-foods-pork-sausage-burger-king-croissanwich-locations-ces
5. "Impossible Burger Lands in Some California Grocery Stores" - https://soylentnews.org/article.pl?sid=19/09/20/0250248
6. "Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"" - https://soylentnews.org/article.pl?sid=19/11/19/0145218
7. "'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves" - https://soylentnews.org/article.pl?sid=18/03/09/0335228
8. "Meatless "Beyond Burgers" Come to Fast Food Restaurants" - https://soylentnews.org/article.pl?sid=19/01/04/1223225
9. "Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'" - https://soylentnews.org/article.pl?sid=19/09/07/0111254
10. "Discriminating Diets Of Meat-Eating Dinosaurs" - https://soylentnews.org/article.pl?sid=19/11/04/2236258
11. "Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives" - https://soylentnews.org/article.pl?sid=19/12/04/1425220
12. "Unilever Pushing for Plant-Based Meat" - https://soylentnews.org/article.pl?sid=19/12/06/0943209
13. "Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law" - https://soylentnews.org/article.pl?sid=19/12/14/019222
14. "Original Submission" - https://soylentnews.org/submit.pl?op=viewsub&subid=39952

printed from SoylentNews, Impossible Foods CEO Ponders Fake Imaginary Meat on 2024-04-18 11:27:43