Burger King will start selling its meatless Whopper across the United States on August 8, the biggest rollout for Impossible's plant-based product.
The burger chain has been selling the Impossible Whopper, featuring a meatless patty made by Impossible Foods, in a few markets in the United States since April. It first tested the product in St. Louis before announcing in May that it would offer the Impossible Whopper nationally this year.
Interest in plant-based protein has surged as many people try to reduce their meat intake for health or environmental reasons. US retail sales of plant-based foods have grown 11% in the past year, according to a July report from trade group Plant Based Foods Association and the Good Food Institute, a nonprofit that supports plant-based businesses.
Previously: Meatless "Beyond Burgers" Come to Fast Food Restaurants [soylentnews.org]
Burger King Adds Impossible Vegan Burger To Menu [soylentnews.org]
Related: Impossible Foods Just Raised $75 Million for Its Plant-based Burgers [soylentnews.org]
Inside the Strange Science of the Fake Meat that 'Bleeds' [soylentnews.org]
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat" [soylentnews.org]
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products [soylentnews.org]