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posted by chromas on Wednesday December 04 2019, @03:51PM   Printer-friendly
from the Meatslap! dept.

Plant-based burgers are "ultra-processed" like dog food, meat-backed ads say

A public-relations firm backed by meat producers has unleashed a savage marketing campaign that claims plant-based meat alternatives are unhealthy, "ultra-processed imitations" similar to dog food.

The campaign rolled out in recent weeks from the industry-funded firm Center for Consumer Freedom, according to The New York Times. So far, it has included full-page ads and opinion pieces in mainstream newspapers, including The New York Times, USA Today, and The Wall Street Journal. All the marketing material raises health concerns about trendy meat alternatives, such as the Impossible Burger and Beyond Burger.

One ad posed the question "What's hiding in your plant-based meat?" Another directed readers to take the quiz "Veggie Burger or Dog Food?"

In an op-ed, the managing director of the Center for Consumer Freedom, Will Coggin, labeled meat alternatives as "ultra-processed" foods and noted that a recent study led by the researchers at the National Institutes of Health linked ultra-processed foods to weight gain.

The negative marketing campaign comes amid soaring popularity of meat alternatives, which threaten to slice into the meat market's sales and profits. In recent months, big players in the meat industry had tried a different—some might say hypocritical—tactic to compete with the new comers—that is, they released their own lines of meat alternatives. Now, the industry wants consumers to think such alternatives are unhealthy.

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  • (Score: 2) by FatPhil on Thursday December 05 2019, @10:12AM

    by FatPhil (863) <reversethis-{if.fdsa} {ta} {tnelyos-cp}> on Thursday December 05 2019, @10:12AM (#928404) Homepage
    Only you can decide whether you want Cathy to profit from your choices. Judging all workers in all branches, many of whom are just trying to make an honest living, because of the statements of one person very remote from everyone you'd ever encounter, or who actually does any work, could be taken as somewhat of an extreme generalisation. There are times when such objections are appropriate - if all you have to do is get rid of one bad egg, outcries and boycotts can be worth the effort.

    I now wish I'd have spent just a little longer on my prior post, it's blatantly obvious in retrospect that "queers" would have been the better match: https://www.youtube.com/watch?v=Hz1JWzyvv8A
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