Burger King was sued on Monday by a vegan customer who accused the fast-food chain of contaminating its meatless "Impossible" Whoppers by cooking them on the same grills as its traditional meat burgers.
In a proposed class action, Phillip Williams said he bought an Impossible Whopper, a plant-based alternative to Burger King's regular Whopper, at an Atlanta drive-through, and would not have paid a premium price had he known the cooking would leave it "coated in meat by-products."
The lawsuit filed in Miami federal court seeks damages for all U.S. purchasers of the Impossible Whopper, and an injunction requiring Burger King to "plainly disclose" that Impossible Whoppers and regular burgers are cooked on the same grills.
[...] Its website describes the Impossible Burger as "100% Whopper, 0% Beef," and adds that "for guests looking for a meat-free option, a non-broiler method of preparation is available upon request."
Also at Boing Boing [boingboing.net].
Previously: Meatless "Beyond Burgers" Come to Fast Food Restaurants [soylentnews.org]
Burger King Adds Impossible Vegan Burger To Menu [soylentnews.org]
Plant-Based "Impossible Burger" Coming to Every Burger King Location [soylentnews.org]
Related: Inside the Strange Science of the Fake Meat that 'Bleeds' [soylentnews.org]
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat" [soylentnews.org]
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products [soylentnews.org]
Impossible Burger Lands in Some California Grocery Stores [soylentnews.org]