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posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law


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  • (Score: 0) by Anonymous Coward on Wednesday March 25 2020, @10:58AM (6 children)

    by Anonymous Coward on Wednesday March 25 2020, @10:58AM (#975395)

    i can't wait until they start offering their version of long pork!

  • (Score: 2) by Phoenix666 on Wednesday March 25 2020, @12:30PM (5 children)

    by Phoenix666 (552) on Wednesday March 25 2020, @12:30PM (#975422) Journal

    Yeah, second that. Ever since I read cannibals in Papua New Guinea call human flesh, 'long pork,' I've been curious if it really does taste like that.

    Just kidding. How would we ever know that without a blind taste test?

    --
    Washington DC delenda est.
    • (Score: 2) by takyon on Wednesday March 25 2020, @12:57PM (1 child)

      by takyon (881) <takyonNO@SPAMsoylentnews.org> on Wednesday March 25 2020, @12:57PM (#975429) Journal

      Lab-grown human meat. Eat your favorite celebrity. Coming soon?

      --
      [SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
    • (Score: 0) by Anonymous Coward on Wednesday March 25 2020, @01:45PM

      by Anonymous Coward on Wednesday March 25 2020, @01:45PM (#975451)

      >> How would we ever know that without a blind taste test?

      Wait about three more weeks until the epidemic really kicks in... there will be a lot of vegans willing to eat the homeless once they run out of carrots and lettuce to eat.

    • (Score: 0) by Anonymous Coward on Wednesday March 25 2020, @04:16PM

      by Anonymous Coward on Wednesday March 25 2020, @04:16PM (#975517)

      You're curious if it tastes long?

    • (Score: 2) by FatPhil on Thursday March 26 2020, @04:52AM

      by FatPhil (863) <reversethis-{if.fdsa} {ta} {tnelyos-cp}> on Thursday March 26 2020, @04:52AM (#975742) Homepage
      Anthropologists would know.
      --
      Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves