After exiting Beyond Meat, Tyson Foods will launch meatless products this summer
After exiting Beyond Meat, Tyson Foods said that it will roll out its own plant-based meat substitutes beginning this summer.
The Jimmy Dean owner sold its stake in Beyond before the company went public, citing its desire to produce vegetarian meat substitutes under its own umbrella of brands. CEO Noel White told analysts on the quarterly conference call Monday that the plant-based product will launch this summer on a limited basis, with a wider rollout in October and November.
[...] Beyond made the strongest market debut so far this year on Thursday, surging 163%. The stock has a market value of $3.97 billion, dwarfed by Tyson's own market value of $22.66 billion. Tyson shares gained more than 2% Monday.
Despite the difference in market value, Beyond and other makers of plant-based meat alternatives — such as Impossible Foods — pose a threat to Tyson. Beyond Meat's CEO, Ethan Brown, told CNBC that the company is trying to capture the meat industry's customers. Its gluten- and soy-free products are meant to more closely resemble and taste like meat than previous iterations of veggie burgers.
Also at CNN.
See also: Beyond Meat goes public with a bang: 5 things to know about the plant-based meat maker
Competitors Sink Their Teeth Into The Meatless-Meat Industry
Related Stories
The Impossible Whopper is coming to every Burger King in America next week
Burger King will start selling its meatless Whopper across the United States on August 8, the biggest rollout for Impossible's plant-based product.
The burger chain has been selling the Impossible Whopper, featuring a meatless patty made by Impossible Foods, in a few markets in the United States since April. It first tested the product in St. Louis before announcing in May that it would offer the Impossible Whopper nationally this year.
Interest in plant-based protein has surged as many people try to reduce their meat intake for health or environmental reasons. US retail sales of plant-based foods have grown 11% in the past year, according to a July report from trade group Plant Based Foods Association and the Good Food Institute, a nonprofit that supports plant-based businesses.
Previously: Meatless "Beyond Burgers" Come to Fast Food Restaurants
Burger King Adds Impossible Vegan Burger To Menu
Related: Impossible Foods Just Raised $75 Million for Its Plant-based Burgers
Inside the Strange Science of the Fake Meat that 'Bleeds'
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat"
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products
Lawsuit claims Burger King's Impossible Whoppers are contaminated by meat
Burger King was sued on Monday by a vegan customer who accused the fast-food chain of contaminating its meatless "Impossible" Whoppers by cooking them on the same grills as its traditional meat burgers.
In a proposed class action, Phillip Williams said he bought an Impossible Whopper, a plant-based alternative to Burger King's regular Whopper, at an Atlanta drive-through, and would not have paid a premium price had he known the cooking would leave it "coated in meat by-products."
The lawsuit filed in Miami federal court seeks damages for all U.S. purchasers of the Impossible Whopper, and an injunction requiring Burger King to "plainly disclose" that Impossible Whoppers and regular burgers are cooked on the same grills.
[...] Its website describes the Impossible Burger as "100% Whopper, 0% Beef," and adds that "for guests looking for a meat-free option, a non-broiler method of preparation is available upon request."
Also at Boing Boing.
Previously: Meatless "Beyond Burgers" Come to Fast Food Restaurants
Burger King Adds Impossible Vegan Burger To Menu
Plant-Based "Impossible Burger" Coming to Every Burger King Location
Related: Inside the Strange Science of the Fake Meat that 'Bleeds'
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat"
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products
Impossible Burger Lands in Some California Grocery Stores
Plant-based burgers are "ultra-processed" like dog food, meat-backed ads say
A public-relations firm backed by meat producers has unleashed a savage marketing campaign that claims plant-based meat alternatives are unhealthy, "ultra-processed imitations" similar to dog food.
The campaign rolled out in recent weeks from the industry-funded firm Center for Consumer Freedom, according to The New York Times. So far, it has included full-page ads and opinion pieces in mainstream newspapers, including The New York Times, USA Today, and The Wall Street Journal. All the marketing material raises health concerns about trendy meat alternatives, such as the Impossible Burger and Beyond Burger.
One ad posed the question "What's hiding in your plant-based meat?" Another directed readers to take the quiz "Veggie Burger or Dog Food?"
In an op-ed, the managing director of the Center for Consumer Freedom, Will Coggin, labeled meat alternatives as "ultra-processed" foods and noted that a recent study led by the researchers at the National Institutes of Health linked ultra-processed foods to weight gain.
The negative marketing campaign comes amid soaring popularity of meat alternatives, which threaten to slice into the meat market's sales and profits. In recent months, big players in the meat industry had tried a different—some might say hypocritical—tactic to compete with the new comers—that is, they released their own lines of meat alternatives. Now, the industry wants consumers to think such alternatives are unhealthy.
Older stories:
Previously: U.S. Cattlemen's Association Wants an Official Definition of "Meat"
Regulation Coming to Lab-Grown Meat
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat"
Missouri Regulates Use of the Word "Meat" by Food Producers
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products
Mississippi Bans Calling Plant and Cultured-Meat Patties 'Burgers'Related: Cargill, Bill Gates, Richard Branson Backed Memphis Meats Expects Meat From Cells in Stores by 2021
FDA May Force Rebranding of Soy, Almond, et al. "Milks"
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Beef Trimmings Dubbed 'Pink SLIME' Can Now be Labelled 'Ground Beef'
No Need to Cut Down Red and Processed Meat, Study Says
McDonald's unveils McPlant line, which includes meatless patty co-created by Beyond Meat
McDonald's will test a meat-free burger in several markets next year as it adds plant-based menu offerings, which it has coined "McPlant."
International President Ian Borden said that McPlant was created "by McDonald's and for McDonald's." Borden said that the McPlant line could also include chicken substitutes.
McDonald's has not yet disclosed the supplier for the line. A company spokesperson declined to identify their supplier but said that McDonald's will not be manufacturing the products.
But a spokesperson for Beyond Meat said in a statement to CNBC that the company co-created the plant-based patty that will be available as part of the McPlant line. Shares of Beyond rose as much as 4% in afternoon trading after falling as much as 6% earlier on Monday. The stock, which was briefly halted for volatility in both morning and afternoon trading, is currently down less than 1%.
See also: Beyond Meat shares rise on news that it collaborated with McDonald's on the McPlant options
Beyond Meat earnings miss big on declining food service and consumer demand
Beyond Meat's partnership with McDonald's to develop the McPlant burger wasn't enough to keep shares from collapsing after the company posted third-quarter earnings that fell far below analysts' expectations.
The big miss sent shares tumbling nearly 29% in after markets closed Monday after reporting it generated $94.4 million in revenues and a loss of 28 cents per share versus the $132.8 million in revenue and 5 cents per share loss that analysts had expected.
Previously: Meatless "Beyond Burgers" Come to Fast Food Restaurants
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products
Plant-Based "Impossible Burger" Coming to Every Burger King Location
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Bot Orders $18,752 of McSundaes Every 30 Minutes to Find If Machines are Working
(Score: 3, Funny) by ilPapa on Thursday May 09 2019, @03:33PM (21 children)
They should have called it, "MyMeat". Think of the advertising possibilities.
I give them credit for not going with "iMeat", which you know someone in marketing suggested, but "Beyond Meat" kind of creeps me out.
You are still welcome on my lawn.
(Score: 3, Interesting) by Alfred on Thursday May 09 2019, @04:05PM (19 children)
(Score: 3, Funny) by nitehawk214 on Thursday May 09 2019, @04:37PM (5 children)
I had a vegan waitress tell me she doesn't eat the Impossible Burger because she heard it tastes too much like meat.
I had to try it, and she is right, it really does replicate the texture of a medium burger. I rather liked it.
I'm not sure if she found it funny when I ordered it with bacon.
"Don't you ever miss the days when you used to be nostalgic?" -Loiosh
(Score: 2) by DannyB on Thursday May 09 2019, @05:03PM (3 children)
Beyond Bacon.
People won't know it's not bacon.
To transfer files: right-click on file, pick Copy. Unplug mouse, plug mouse into other computer. Right-click, paste.
(Score: 2, Informative) by nitehawk214 on Thursday May 09 2019, @05:35PM (2 children)
I have tried "Turkey Bacon".
It is an abomination that should be banned from Earth. It tastes wrong, the texture is wrong, it burns easily. It isn't even healthier than regular bacon, too.
"Don't you ever miss the days when you used to be nostalgic?" -Loiosh
(Score: 3, Interesting) by takyon on Thursday May 09 2019, @06:04PM (1 child)
It's shocking how bad of a copy turkey bacon is. I can tolerate eating it, but I definitely don't seek it out, and it gives other meat substitutes/swaps a bad name.
Ground turkey is actually a decent replacement for ground beef, and its milder flavor could be better in some dishes. But turkey bacon is a weird thing, probably because the fat portion is done completely wrong (and there's 1/3 less fat). It turns into a chip instead of crispy. And I know people who microwave it...
But what's this about it being less healthy than regular bacon? This page [clevelandclinic.org] claims that you could eat too much of it because you perceive it as healthier, but I haven't heard of turkey bacon being worse for you ounce for ounce.
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 1) by nitehawk214 on Friday May 10 2019, @07:13PM
The thing I looked at showed there was about the same calories in Turkey Bacon as Bacon Bacon. However, I did not delve much too deeply into it.
If you chop it up and toss it into a soup or something, it is fine. That is what I ended up doing with the rest that I had. But for the traditional bacon applications it is entirely inappropriate.
"Don't you ever miss the days when you used to be nostalgic?" -Loiosh
(Score: 2, Funny) by Anonymous Coward on Thursday May 09 2019, @05:04PM
Whenever someone tells me they are vegan my first thought is "welcome to planet Earth".
(Score: 4, Interesting) by takyon on Thursday May 09 2019, @05:57PM (9 children)
I personally do want to move that way, eventually. We should have plant/fungi-based substitutes or lab-grown meat, especially if we are talking about living and working in space, on Mars, etc.
Ground rules include: the substitute or lab-grown version ought to be cheaper than the meat it is replacing. No virtue signaling expensive purchase for me, like "organic" food.
The heme-bleeding Impossible Burger seems like a good direction to go in. Not that the substitutes need to precisely mimic meat to the extent that you can be fooled into thinking it is meat (a black bean burger is fine too), but they should give it a shot.
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 2) by Muad'Dave on Thursday May 09 2019, @06:47PM (2 children)
Lab-grown meat is still meat. Perhaps a better name would be Beyond Sentience or Beyond Biological?
(Score: 3, Interesting) by takyon on Thursday May 09 2019, @07:31PM
It's a qualifier. You've got Kobe beef out there, and you have pink slime. Lab-grown meat could encompass the whole spectrum, but it is made in a non-traditional way and is already facing intense opposition from the established livestock industry.
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 0) by Anonymous Coward on Thursday May 09 2019, @08:22PM
Soylent Green?
(Score: 2) by Alfred on Thursday May 09 2019, @07:10PM (3 children)
You are right on about developments for space travel and having products that have a status/signal attached to them. Seeing how they couldn't get the biosphere 2 thing to work out right I don't want to be on a spaceship unless there have been significant strides in food quality and production.
(Score: 2) by takyon on Thursday May 09 2019, @08:21PM (2 children)
I haven't ditched meat. I just had some today. But I am pretty sure that I could go weeks, months, or years without it, and that is what I will shoot for at some point down the road. One way to look at it is: if shit hit the fan and you had to become a subsistence farmer (maybe with some robot assistance), would it be more efficient to raise livestock or grow plants for meat substitutes? There's also an animal suffering argument that is compelling for some people, although we can only care about that so much (it's a first world problem).
We are entering a golden age of meatless products. Early versions like Boca and Morningstar were tolerable or kinda bad, rubbery nonsense. The marketing was very premature, laughably portraying people fooled into eating meatless products, when the actual difference was obvious. Just like nobody would mistake turkey bacon for the real thing. But in the last decade or so there was a lot of engineering as Silicon Valley types started pursuing the ideas further and throwing money at it (you've got Bill Gates investing in egg substitutes [npr.org], for example), and that has resulted in a new generation of meat substitutes that can credibly replace actual meat [pri.org]. To the extent that eating it would probably disgust some vegans/vegetarians as they are not used to it. Check out the photo [pri.org] in the article, showing a technician pouring heme. Lol.
There is probably some unnecessary tension between meat eaters and vegetarians/vegans because of activism [youtube.com], PETA, and meat eaters having bad experiences with overhyped beta-version meat substitutes. But now people are getting curious again and finding that Impossible Burger tastes like meat. Dressing it up also helps disguise it. Apparently, I tried someone's leftover Impossible Burger from Cheesecake Factory two days ago. It was good, but I'll have to try it fresh sometime.
Lab-grown meat is a whole different story. With lab-grown meat, there is the potential to precisely replicate traditional meat, create novelty cuts of meat (rearrange meat, fat, and bone cells in new ways), with no ambiguity (other than industry FUD) that the substance *is* meat. It obviously isn't ready for the prime time, and if it was we would probably have similar stuff like 3D printed organs and bones in widespread use, when we clearly don't. But it's probably coming, and we could eventually see a situation where the market says you can't have anything but lab-grown meat unless you make a special order to a small farm or go to a fancy restaurant. Meat substitutes and meat can co-exist, meat substitutes and lab-grown meat can co-exist, but will all three co-exist after a few decades? Not for most people.
Of course, there is another option. Be like Gaaark and eat mealworms and crickets. Some people are used to this and even enjoy it, others see it as a slap in the face or a globalist plot (refer to Snowpiercer for more... details). We'll see if space travelers and Martians are forced to eat bugs.
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 2) by c0lo on Thursday May 09 2019, @11:35PM (1 child)
Oh, you mean that shiny yellowish luster? That's fools gold
(grin)
Seriously though, the Chinese developed their cooking so that will eat things well beyond what the Westernized world would (i.e. they could adjust to a lack of meat in their food easier than the westerners). And I don't see them giving up meat as yet, on the contrary.
What this says about the "golden age of meatless products " is left as a homework.
https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
(Score: 2) by takyon on Friday May 10 2019, @12:02AM
I say golden age because there are more choices, more investments, consumers spending more money on it, better taste, etc. More fast food places carrying these is also a very interesting trend, with a lot of action in just the last few months.
https://vegnews.com/2016/2/meatless-meat-market-will-reach-52-billion-by-2020 [vegnews.com]
https://www.cnn.com/2019/05/07/business/mcdonalds-meatless-burger-germany/index.html [cnn.com]
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 2) by bobthecimmerian on Friday May 10 2019, @02:22AM (1 child)
I give the substitutes a free pass on high price for a few years because the meat industry has huge economies of scale and government subsidies (free access to public water and land in some places, etc...) But if these things become more popular and the price doesn't go down, the free pass will be revoked.
I haven't had the Impossible Burger. I find veggie burgers that don't even attempt to taste like meat to be decent, but not as good as a good beef burger. I find most veggie burgers that try to be meat substitutes to be awful. The Beyond Meat Burger is the first vegan burger that provides a texture identical to a good beef burger and a taste close enough that I can tell there's a difference but I don't mind it.
(Score: 2) by takyon on Friday May 10 2019, @02:34AM
It's at various places and it might cost double that of a regular burger.
https://www.thecheesecakefactory.com/menu/glamburgers-and-sandwiches/impossible-burger/ [thecheesecakefactory.com]
The real tipping point will be when it comes to all ~7,200 U.S. Burger King locations, expected sometime this year:
https://www.denverpost.com/2019/05/07/burger-king-meatless-impossible-whopper-nationwide/ [denverpost.com]
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 2) by Pav on Friday May 10 2019, @02:16AM (2 children)
I grew up in rural Queensland, Australia... cattle properties (ie. rangeland) could be mistaken for wilderness. I used to camp as a child along breathtakingly beautiful rivers and wetlands, surrounded by rugged and sparsely wooded hills interspersed with the occasional ancient lava flow - all rangeland. Cropping on the other hand has destroyed whole ecosystems, even down to worms, insects, fungus and bacteria - the dirt is dead, let alone the wildlife... (though in recent years they're trying zero till with grain crops to in an attempt to be less harsh on the soil). Land rich and wet enough for cropping is rare, especially in this part of the world. Unfortunately this rare land has largely been cleared of the rainforest habitats it once supported to grow bananas, pineapples, and especially sugar cane... and now 90% of Queenslands rainforrest is gone. We've certainly got plenty of semi-arid land, but this is good for cattle and not much else. In the cooler parts of Australia farming these more marginal lands happens, but is very [theguardian.com] ecologically [sa.gov.au] destructive [sa.gov.au]. It's the same story in east vs west Africa : the Maasai Mara had to be set aside after trophy hunting and poaching got out of control, but large scale nomadic cattle herding itself didn't endanger the ecosystem. There is some evidence that this part of africa was quite densely populated before the arrival of europeans, with early visitors commenting on its remarkable biodiversity. Recently however the Maasai have started becoming more sedentary and have started subdividing the land into tiny plots, but that's another story. West Africa slashes and burns the bush to grow plantains etc... , and pillages what remains for the bushmeat trade to satisfy the protein hunger that comes from living on such a diet. I'm all for animal welfare, and think best practice should be enforced, but I think replacing grass fed animal protien with a plant based diet is ecologically stupid - it requires destroying what little rainforrest remains, and making poor use of semi-arid grasslands. To my mind it's up there with making biodiesel from palm oil.
(Score: 2) by Alfred on Friday May 10 2019, @02:07PM (1 child)
Also, I can't imagine anyone but government being the primary enforcer of best practices and I can't imagine how bad the government definition of "best" is.
(Score: 2) by Pav on Friday May 10 2019, @03:03PM
Historically government in Australia has done a good job with the environment, and even with the economy... but we're starting to catch up with the rest of the world with corruption eg. the Darling River system is dying because a few large cotton farmers bribed the government to be able to overextract irrigation water... and then went on to illegally extract beyond their overgenerous allocation (which went unpunished). Huge stretches of river are now stagnant and dead, which is unprecedented.
(Score: 2) by jdavidb on Thursday May 09 2019, @05:50PM
ⓋⒶ☮✝🕊 Secession is the right of all sentient beings
(Score: 3, Interesting) by fyngyrz on Thursday May 09 2019, @03:50PM (10 children)
I'm interested to see the nutritional information on these things.
Living where I do, basically in cattle-land, I have yet to run into a package of non-meat "meat", as it were. I'd sure like to.
--
Distance Raptor
——————————————— = Velociraptor
Time Raptor
(Score: 0) by Anonymous Coward on Thursday May 09 2019, @04:04PM (8 children)
It might not be bad, but it is guaranteed to be inferior to lean, grass fed beef.
GOOD meat is very healthy.
(Score: 2) by fyngyrz on Thursday May 09 2019, @04:59PM (5 children)
I recognize your assumption, but I don't see any data backing it up.
Also, as much of this is off in the future and so there is no data for it, I don't see how your guarantee would be worth anything at all.
But feel free to enlighten me.
--
PMS jokes aren't funny. Period.
(Score: 2) by fyngyrz on Thursday May 09 2019, @05:04PM (4 children)
Also, I found this. [impossiblefoods.com]
--
Do you ever go out, and while you're out,
think "this is exactly why I don't go out"?
(Score: 0) by Anonymous Coward on Thursday May 09 2019, @05:10PM (1 child)
Thanks for the link. That helps, although I would personally find it more enlightening if they had a side-by-side comparison between their product and real meat. Just an idea.
(Score: 2) by fyngyrz on Thursday May 09 2019, @05:16PM
So perhaps this, [fatsecret.com] then.
--
Kleptomaniacs always take things literally.
(Score: 3, Informative) by takyon on Thursday May 09 2019, @06:12PM (1 child)
FYI, Impossible Foods is a different company, with different products. Impossible Burger is the one with plant-based "heme" that "bleeds":
https://en.wikipedia.org/wiki/Beyond_Meat [wikipedia.org]
https://en.wikipedia.org/wiki/Impossible_Foods [wikipedia.org]
https://www.womenshealthmag.com/food/a21566428/beyond-meat-burger-ingredients/ [womenshealthmag.com]
I remember someone complaining vociferously about that 5 grams of carbs in the Beyond Burger.
(I'll note that the basic nutrition facts might not encompass everything that could possibly be said about comparing grass-fed beef to a meat substitute to determine "superiority".)
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 2) by fyngyrz on Thursday May 09 2019, @10:02PM
Yeah, the carbs would kill it for me right now. I'm working the low carb side of the street right now, sadly.
--
I before E except after C
disproved by science
(Score: 3, Interesting) by HiThere on Thursday May 09 2019, @05:03PM
That might depend on how you measure things. Some studies have indicated that heme is a very dangerous component of normal food. Others say we need B vitamins that meat is lacking. And the impossible burger might well be superior to grass-fed beef in both ways. (OTOH, they *did* need to include heme to get the correct taste...so maybe not.)
Javascript is what you use to allow unknown third parties to run software you have no idea about on your computer.
(Score: 2) by takyon on Thursday May 09 2019, @06:06PM
I'm pretty sure someone can come up with a nutritionally superior meatless alternative to grass-fed beef. Might not be from Beyond Meat or Impossible Foods Inc. though.
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 2) by bobthecimmerian on Friday May 10 2019, @02:27AM
https://www.beyondmeat.com/products/the-beyond-burger/ [beyondmeat.com] you have to click around to see the nutrition info - it's really close to a traditional beef burger patty. They're not as good as a great beef burger but they're still surprisingly good, good enough that I don't mind the switch.
(Score: 2) by DannyB on Thursday May 09 2019, @05:04PM (4 children)
Soylent Green contains meat. It's also made from all natural ingredients.
To transfer files: right-click on file, pick Copy. Unplug mouse, plug mouse into other computer. Right-click, paste.
(Score: 3, Informative) by fyngyrz on Thursday May 09 2019, @05:13PM (3 children)
Soylent green, from the actual book (Make Room, Make Room, by Harry Harrison), which is a terrific read, does not contain meat — it's a seaweed product.
Hollywood's (per)version of the book is a fabulous example of Hollywood completely ruining a good thing by turning it into meaningless tripe, while leaving the author to unwillingly hold the presumptive bag of "oh yeah, they wrote that shit. But no... it's just Hollywood being stupid. Again.
--
Hollywood: Where good books go to be abused.
(Score: 0) by Anonymous Coward on Thursday May 09 2019, @06:38PM (2 children)
Never watch a movie supposedly based on a book you've read.
(Score: 0) by Anonymous Coward on Thursday May 09 2019, @09:30PM
Even if you hated the book?
(Score: 2) by Alfred on Friday May 10 2019, @02:12PM
(Score: 0, Funny) by Anonymous Coward on Thursday May 09 2019, @08:49PM
My wife likes Beyond Meat sausages.
I took advantage of their abbreviation and told her the brown cylindrical objects she was eating were "B.M. sausages".